MOUNTAIN 118 Is Hiring A Restaurant Brand Development Specialist Mandarin Required

Join our team as a Brand Specialist and play a key role in elevating our brand's presence through innovative marketing strategies! 🎯

Benefits:

• 🏦 401(k)
• 💰 Bonus based on performance
• 🕒 Flexible schedule
• 🍎🥨 Free food & snacks
• 🏖️ Paid time off
• 🚚 Relocation bonus
• 🎓 Training & development

Job Overview

We are seeking a dynamic and innovative Brand Specialist to join our team. The ideal candidate will be instrumental in enhancing our brand's presence and executing marketing strategies across multiple channels. This role combines creativity with analytical skills to maintain our brand identity and engage our target audience effectively.

Compensation: $80,000.00 - $90,000.00 per year

Key Responsibilities

A. Interior Design Support 🎨

• Participate in restaurant interior design, including hard decoration layout and soft furnishings, ensuring consistency with brand identity.
• Assist in implementing design plans and conduct post-opening evaluations for continuous improvement.

B. Brand Design 🖌️

• Contribute to the creative development and refinement of visual brand elements (logo, visual identity, menu design, marketing materials).
• Ensure all design outputs align with brand positioning and image standards.

C. Brand Promotion 📣

• Support the planning and execution of online and offline promotional activities to boost brand awareness and reputation.
• Collaborate with social media teams on event publicity and content planning.

D. Product Selection & Plating 🍽️

• Participate in selecting tableware and plating styles that reflect brand positioning and enhance guest experience.
• Track new product trials and gather feedback for ongoing optimization.

E. Pricing Management 💵

• Assist with menu pricing research and market analysis to find the right balance between brand positioning and profitability.
• Propose adjustments based on market trends and sales data insights.

F. Delivery Platform Operations 🚚

• Manage daily operations and plan campaigns for delivery platforms such as Uber Eats, Fantuan, HungryPanda, etc.
• Optimize menus, images, and marketing copy to improve conversion rates and customer satisfaction.