LinkedIn Is Hiring A Sr. Marketing Manager, Paid Media - Small Business

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Company Overview

At LinkedIn, we build a culture rooted in trust, care, inclusion, and enjoyment, aiming to drive success for all our members and employees. Our mission is to connect the world's professionals to make them more productive and successful, supporting economic growth worldwide.

Job Title: Senior Manager, Paid Media - Small Business

Location: Hybrid (including San Francisco, Mountain View, or New York)
Work Model: Hybrid with some days remote and in-office, based on team needs

Role Overview

We are seeking a seasoned marketing professional to lead our Paid Media efforts tailored for Small Business initiatives. As a key member of our centralized digital marketing team, you will craft and implement innovative media strategies to accelerate LinkedIn's global growth. Collaborating closely with various marketing teams—including Talent Solutions, Sales Solutions, Marketing Solutions, and Premium—you will drive substantial expansion of our paid media programs and revenue streams across all channels and lines of business.

Ideal Candidate Profile ✨

Expertise in full-funnel paid media planning and activation for B2B and SaaS brands targeting Small Business audiences across offline and online channels
Proven thought leader experienced in influencing senior stakeholders (Director+ level)
Skilled in brand and performance metrics, including Brand Lift Studies and funnel analytics (Awareness, Consideration, Conversion)
Track record managing large-scale global campaigns with $20M+ annual budgets, consistently surpassing ROI goals
Ability to foster collaboration across global teams, driving alignment and shared objectives

Key Responsibilities

Leadership & Strategic Stakeholder Management

Act as the primary contact for paid media, ensuring clear communication of project status and outcomes to leadership and cross-functional teams
Build robust relationships to enhance program effectiveness and alignment
Influence decision-making by presenting compelling business cases and leading organizational change
Define and execute comprehensive media strategies supporting Small Business acquisition and broader objectives
Lead strategic discussions and business reviews, ensuring seamless integration of full-funnel campaigns
Identify innovative solutions and channels to improve efficiency and campaign performance
Provide thought leadership on emerging media trends, inspiring teams toward innovation

Paid Media Program Management

Lead end-to-end paid media strategy and execution, serving as a subject matter expert
Manage agency relationships for campaign excellence, creative innovation, and proactive optimization
Regularly analyze campaign performance, delivering insights and recommendations to maximize ROI
Oversee budget planning, spend allocation, revenue forecasting, and ROI modeling
Implement continuous improvements through benchmarking, testing, and cross-team collaboration
Translate audience insights into impactful creative strategies and media plans
Develop case studies and conduct incrementality tests to validate and secure channel investments
Stay at the forefront of industry trends to explore emerging technologies and media opportunities
Effectively manage multiple projects, ensuring transparent communication with stakeholders

Qualifications

Basic Qualifications ✅

6+ years in digital marketing, specializing in paid media strategy, optimization, and ROI enhancement
3+ years managing brand paid media, either in-house or at agencies
Experience working with creative and media agencies for 3+ years
Leading large-scale brand campaigns for 3+ years
3+ years coordinating multiple workstreams with diverse teams and stakeholders
Proficiency in cross-channel planning for at least 3 years
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience

Preferred Experience 🌟

Proven B2B and brand marketing success with multi-channel go-to-market strategies
Senior stakeholder management experience
Ability to distill insights into clear, actionable recommendations
Expertise influencing creative development through data and media insights
Strong problem-solving skills with a focus on campaign execution and performance analysis
Experience aligning cross-functional teams around shared media objectives
Exceptional interpersonal, communication, and presentation skills
Understanding of measurement methodologies like MMM; familiarity a plus
Resourceful, proactive, and capable of taking initiative independently

Suggested Skills & Competencies 💡

Paid Media Planning & Activation
Full Funnel Marketing
Cross-Functional Collaboration
Effective Communication (Verbal & Written)
Measurement & Insights

Compensation & Benefits 💼

The role offers a salary range of $121,000 - $188,000. Actual compensation is tailored based on experience, skills, certifications, and location. The total reward package may include annual bonuses, stock options, benefits, and other incentives. For more details, visit LinkedIn Benefits.

Additional Information

Equal Opportunity & Accessibility ✨

LinkedIn is committed to fostering an inclusive workplace. We welcome applicants from diverse backgrounds and do not discriminate based on race, gender, age, disability, or other protected categories. We provide accommodations for candidates with disabilities. If needed, contact accommodations@linkedin.com to request support.

We adhere to the San Francisco Fair Chance Ordinance and follow comprehensive transparency policies regarding pay and data privacy. For details, see:

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