Upwork Is Hiring A Social Media Manager

Join Our Team as a Social Media Manager for an Arabic Digital Platform! 🌟

We are seeking a talented Social Media Manager to elevate and grow the social brand presence of an engaging Arabic digital platform dedicated to mothers and women.

Role Overview

This position goes beyond simply posting content. We want someone who can deeply understand our brand, craft a strong content strategy, generate creative ideas, and foster a genuine community across various social media channels.

Your Responsibilities

• Define and maintain a clear, consistent social media content direction aligned with our brand identity and target audience.
• Craft and write content in formal Arabic that feels natural, warm, and relatable.
• Plan and manage social media content across different platforms.
• Create engaging story ideas, ensuring stories remain active, creative, and high-quality.
• Develop content concepts that encourage interaction — comments, shares, saves, and meaningful engagement.
• Test various content angles to identify the most effective approach.
• Review existing designs and provide clear, constructive feedback for improvements.
• Plan creative campaigns around major occasions such as Eid, Mother’s Day, and other women-centric moments.
• Support the creation of video scripts, including content for doctors and AI-generated videos.
• Build and nurture a genuine online community, not just focus on numbers.
• Bring fresh, relevant ideas continuously that resonate with our audience and reflect the brand’s essence.

Ideal Candidate Profile

• Experienced in managing Arabic social media accounts with proven success.
• Exceptional Arabic writing skills, especially in formal yet warm and audience-friendly language.
• Strong understanding of content strategy, storytelling, and community engagement.
• Ability to evaluate visuals and designs, providing clear feedback for enhancement.
• Creative in developing diverse content angles, hooks, formats, and campaigns.
• Experienced in planning content around seasonal and emotional moments.
• Skilled in scriptwriting for educational, medical, or expert-led videos.
• Knowledgeable about creating content that is engaging, shareable, and memorable.
• Proactive with a mindset for suggesting innovative ideas independently.

Note to Applicants

🙌 Start your proposal with the word "Motherhood".

We emphasize originality and authenticity. While AI tools can support your work, the final content must feel genuine, thoughtful, and appropriate for a real Arabic-speaking audience. We are not seeking AI-generated, robotic, or generic ideas — creativity and sincerity are key.