Vertex Hospitality Management Group Is Hiring A Senior Marketing Manager

Marketing Manager 🌟

Join our team as a Marketing Manager and lead innovative marketing initiatives to elevate our brand across multiple channels.

Key Responsibilities

• Campaign Management: Plan and execute marketing campaigns across digital, social media, print, and in-store promotions. 📣
• Strategic Collaboration: Work closely with operations leaders to ensure marketing efforts align with brand identity and business goals.
• Market Analysis: Analyze market trends, customer insights, and competitors to refine marketing strategies.
• Brand Consistency: Maintain uniform messaging and positioning across all channels.
• Collateral Oversight: Oversee creation and distribution of menus, signage, and promotional materials.
• Digital Marketing: Manage website content, SEO/SEM, email campaigns, and social media initiatives. 🌐
• Performance Tracking: Monitor digital marketing metrics, providing insights and strategic recommendations.
• Customer Engagement: Interact proactively on social media, responding to inquiries and building positive brand relationships. 💬
• Partnership Development: Identify and develop strategic partnerships to boost visibility and sales.
• Local Store Marketing: Plan and execute LSM campaigns and promotional events to drive foot traffic.
• Team Collaboration: Work with operations and sales teams to implement promotional activities effectively.
• Budget Management: Assist in managing marketing budgets for optimal resource allocation.
• Reporting & Analysis: Prepare regular performance reports to inform leadership about key metrics and campaign effectiveness.
• Cost Monitoring: Track expenditures to ensure adherence to budget goals.
• Team Leadership: Guide and mentor marketing team members to foster a collaborative, results-driven environment. 🚀
• Training & Development: Support junior staff with training to enhance their skills.
• Cross-Functional Collaboration: Coordinate with operations, sales, and finance teams for integrated marketing efforts.
• Additional Duties: Perform any other responsibilities as assigned.

Qualifications & Skills

• Digital Marketing Expertise: Profound knowledge of social media, email marketing, SEO/SEM. 📈
• Project Management: Ability to juggle multiple projects and meet deadlines in a dynamic environment.
• Communication Skills: Excellent verbal, presentation, and interpersonal abilities.
• Creative & Detail-Oriented: Passionate about brand storytelling with a keen eye for detail.
• Technical Proficiency: Familiarity with marketing software (CRM systems, analytics platforms, Adobe Creative Suite), and Microsoft Office suite.
• Adaptability & Learning: Willingness to learn new tools and techniques. 🔄
• Language Skills: Bilingual Mandarin preferred.
• Travel & Location: Ability to travel for new openings and other locations. Primarily work on-site at our Flushing, NY head office. 🚗
• Educational Background: Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience: 7+ years in marketing, with a minimum of 3 years in a restaurant or hospitality setting. Prior supervisory experience required.

Become a vital part of our team and help shape our brand’s future with creativity and strategic insight! 🌟