ZHELI SHANGHAI INC Is Hiring A Restaurant Brand Development Specialist

Join Our Team as a Dynamic Brand Specialist 🎯

We are looking for an innovative and energetic Brand Specialist to elevate our brand presence and lead marketing initiatives across multiple channels. If you excel at blending creativity with analytical skills, this role offers a fantastic opportunity to influence our brand’s growth and engagement.

💼 Job Overview

Position: Full-time Brand Specialist

Salary Range: $80,000.00 - $90,000.00 per year

Location: Hybrid remote in Flushing, NY 11354

📝 Job Responsibilities

A. Interior Design Support

• Participate in restaurant interior design, including hard decoration layout and soft furnishings, ensuring alignment with brand identity.
• Assist in implementing design plans and follow up with post-opening evaluations for continuous improvement.

B. Brand Design

• Contribute to the creative development and refinement of brand visual systems (logo, VI, menu design, marketing materials).
• Ensure all design deliverables are consistent with brand positioning and image.

C. Brand Promotion

• Assist in planning and executing online and offline promotional activities to boost brand awareness and reputation.
• Collaborate with the social media team on event publicity and content planning.

D. Product Selection & Plating

• Participate in selecting tableware and plating styles to match brand positioning and enhance guest experience.
• Track trials of new products and gather feedback for ongoing optimization.

E. Pricing Management

• Assist with menu pricing research and market analysis to align with brand positioning and profitability goals.
• Provide adjustment suggestions based on market trends and sales data.

F. Delivery Platform Operations

• Manage daily operations and campaign planning for delivery platforms like Uber Eats, Fantuan, and HungryPanda.
• Optimize menus, images, and marketing copy to maximize conversions and customer satisfaction.

🎁 Benefits & Requirements

• 401(k) retirement plan
• Employee discount and flexible schedule
• Food provided during shifts
• Paid time off and paid training
• Relocation assistance options available

🔑 Experience & Language Skills

• Restaurant Management: 2 years required
• Marketing/Branding: 2 years required
• Language: Mandarin proficiency required

📍 Work Details

This role is based in a hybrid remote setting in Flushing, NY. Candidates must be comfortable working in person as needed.

Join us and be a vital part of shaping an exciting brand story! 🚀