Xsolla Is Hiring A Public Relations Manager

Join Xsolla as a Public Relations Manager in the APAC Region 🌏

We are on the lookout for a seasoned and talented Public Relations Manager to elevate Xsolla's presence across Asia-Pacific! If you excel in communication, have a passion for gaming and technology, and thrive in dynamic environments, this role is tailored for you.

About the Role

As a key member of our Global Marketing team, you will contribute significantly to the planning, execution, and evaluation of our PR & Media Relations Campaigns in the region. Your efforts will help shape and maintain a favorable image of Xsolla among employees, potential candidates, clients, partners, influencers, industry leaders, and gamers.

Work from our Kuala Lumpur or Tokyo office, or remotely across the APAC region, reporting directly to the Vice President of Global Public Relations. If you possess a strong understanding of games tech, fintech, forums, and enjoy collaborative teamwork, we want to hear from you!

Core Responsibilities

• Media Relations & Partnerships 📺: Foster relationships with Tier 1 and local media outlets across Japan, South Korea, Southeast Asia, and broader APAC regions.
• Communication Strategy 📝: Contribute to marketing communication plans, including strategy, goals, budgets, and tactics.
• Media Outreach & Coverage 🎯: Develop strategic media relations plans to secure high-profile placements in print, broadcast, and online media, with regional focus on games, fintech, and Web3 events.
• Event Coordination & Public Engagement 🎉: Assist in organizing PR activities, event logistics, and speaking opportunities at key regional events.
• Content Creation & Cultural Sensitivity ✍️: Collaborate with marketing teams to develop engaging content suited to regional norms and platform preferences such as LINE, X/Twitter Japan, and Naver.
• Media Management & Content 📣: Handle media inquiries, craft press releases, bylined articles, and presentation scripts.
• Partnership & Industry Engagement 🤝: Seek partnership opportunities, sponsor events, and strengthen relations with industry stakeholders to boost industry awareness.
• Trend Monitoring & Strategy 📊: Stay updated on industry trends affecting markets and advise on relevant communication strategies.
• Thought Leadership & Content 📘: Create content focusing on thought leadership and maintain an editorial idea bank aligned with regional market plans.

Qualifications & Experience

• Educational Background 🎓: BA/MA in Marketing, Advertising, Communications, or related fields.
• Professional Experience 💼: 6-8 years of proven success in public relations campaigns at domestic and international levels, especially within APAC, including Japan.
• Media Networks 🌐: Strong relationships within local and international media, influencers, and content creators across APAC.
• Communication Skills 🖊️: Exceptional writing, editing, and content creation capabilities for various formats.
• Event & Crisis Management 🚑: Experience in PR event planning and handling crisis communications.
• Industry Knowledge 🎮💰: Prior work in the video game industry is essential; fintech experience is a plus.
• Localization & Cultural Awareness 🌏: Proficiency in localizing press releases for Japan and understanding regional cultural nuances.

Additional Competencies

• Self-Motivation & Independence 🚀: Ability to work proactively across different time zones within a distributed team.
• Reputation & Product Launches 🛡️: Experience managing company reputation and launching multiple products successfully.
• Project & Confidentiality Management 🔒: Capable of handling sensitive information and undertaking special projects.
• Relationship Management 🤝: Skilled in managing relationships with partners and stakeholders in the gaming ecosystem.

Additional Requirements

• Knowledge of Japan's Act on the Protection of Personal Information (APPI) and other local data privacy laws.
• Fluency in Japanese and English required; proficiency in Korean or Mandarin is a bonus.

What We Offer 🎁

At Xsolla, we prioritize your well-being and growth. Our benefits include:

• Comprehensive well-being programs to support your physical, mental, and emotional health
• Customized career development plans aligned with your aspirations
• In-house training, independent studies, conference attendance, and educational opportunities

About Xsolla

Based in Los Angeles, California, Xsolla is a global commerce platform empowering game developers to fund, distribute, market, and monetize their creations. With over 1,500 developers supported worldwide, our mission is to create new opportunities and resources for creators in the gaming industry. Learn more at xsolla.com.

We are committed to diversity and inclusion. Xsolla is an equal opportunity employer, welcoming applicants regardless of race, color, ancestry, national origin, religion, age, disability, sex, gender identity, sexual orientation, marital status, or other protected characteristics.

Physical Demands & Additional Notes

The role may require sitting, standing, bending, lifting, and moving intermittently. Reasonable accommodations will be provided if necessary. This description is a general overview and may evolve over time.

We prioritize your privacy during the hiring process. For data privacy inquiries, contact careers@xsolla.com.

Note: We may utilize AI tools for recruitment support, but final decisions will always involve human judgment.