Dear U(The Bubble) Is Hiring A Marketing Specialist

Join a global leader in fan engagement! Dear U is transforming the way artists and fans connect through innovative digital services and unique content. We are expanding our presence in the U.S. and seeking passionate professionals to help us grow and excel. 🚀

About Us

Dear U is a pioneering international fan communication platform dedicated to bridging artists and fans through cutting-edge digital experiences and IP-based content. As part of our U.S. expansion, we are enhancing our flagship experiential retail stores and enriching our online and offline sales channels. We invite talented individuals to join us in this exciting journey to elevate customer engagement and achieve commercial excellence.

Role Summary

The Marketing Manager will be responsible for executing integrated marketing strategies across digital and physical channels to promote brand growth, deepen fan engagement, and increase revenue.

Key Responsibilities

• Integrated Marketing Strategy: Develop and implement comprehensive marketing plans to drive e-commerce sales, increase store traffic, and support overall brand growth in the U.S., aligning closely with HQ guidelines and campaign directions.
• Digital & CRM Marketing: Manage CRM, email campaigns, and digital initiatives to attract new customers, encourage repeat business, and foster fan loyalty.
• Content & Social Media Management: Oversee content planning and social media execution, ensuring alignment with K-POP artists, fandom culture, and campaign calendars. 📱🎬
• Store & Event Marketing: Support the launch of flagship stores, organize in-store events, and activate artist-related experiences with localized marketing strategies.
• Content, Social Media & YouTube Management: Oversee planning and execution across social platforms and YouTube, including content creation and channel management.
• Campaign Performance Analysis: Monitor and analyze campaign metrics, traffic, and conversions. Optimize marketing spend based on data insights.
• Cross-Functional Collaboration: Work closely with E-commerce and Store Operations teams to ensure all marketing efforts are operationally coordinated and aligned.

Qualifications

• 3 to 5 years of experience in marketing, digital marketing, or brand management
• Strong understanding of CRM tools and analytics
• Experience within retail and e-commerce sectors
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Deep passion and knowledge of K-POP artists, fandom culture, and current trends
• Experience in video content planning, production, and channel management (YouTube, Shorts, Reels, etc.) is preferred
• Bilingual in English and Korean is a plus
• Must work on-site 5 days a week (full-time in-person) to ensure effective store and team management

Benefits

• Healthcare coverage (medical, dental, and vision) 🩺
• 401(k) retirement plan
• Paid Time Off (PTO), accrued based on tenure, up to 28 days