Dear U(The Bubble) Is Hiring A Marketing Specialist

Join a global leader in fan engagement! Dear U is expanding its reach in the U.S. and looking for talented professionals to enhance our innovative digital services and retail experiences. 🚀

About Us

Dear U is a global fan communication platform committed to connecting artists and fans through innovative digital services and IP-based content. As part of our U.S. expansion, Dear U International is strengthening flagship experiential retail spaces while enhancing integrated online and offline sales channels. We are seeking passionate professionals to support this growth, foster customer engagement, and drive commercial excellence.

Role Summary

The Marketing Manager will be responsible for executing integrated marketing strategies across digital and physical channels, aiming to boost brand growth, fan engagement, and revenue streams.

Key Responsibilities

• Integrated Marketing Strategy: Develop and implement comprehensive marketing plans that support e-commerce, flagship store traffic, and overall brand expansion in the U.S., collaborating closely with headquarters and aligning with campaign guidelines.
• Digital & CRM Marketing: Plan and oversee CRM, email, and digital campaigns to attract new customers, encourage repeat purchases, and enhance fan engagement.
• Content & Social Media Management: Manage content planning and social media execution, aligning with K-POP artists, fandom culture, and campaign calendars.
• Store & Event Marketing: Support the launch of flagship stores, in-store events, and artist-related activations through localized marketing initiatives.
• Content, Social Media & YouTube Oversight: Lead content creation and execution across social media platforms and YouTube, including videos, Shorts, Reels, etc.
• Campaign Performance Analysis: Monitor and analyze campaign data, traffic, and conversion metrics, optimizing marketing spend based on insights.
• Cross-Functional Collaboration: Work closely with E-commerce and Store Operations teams to ensure marketing efforts are operationally synchronized.

Qualifications

• 3 to 5 years of experience in marketing, digital marketing, or brand management
• Strong understanding of CRM and analytics tools
• Experience in retail and e-commerce environments
• Ability to manage multiple campaigns and priorities in a fast-paced setting
• Deep interest and knowledge of K-POP artists, fandom culture, and trends
• Experience in video content planning, production coordination, uploading, and channel management (e.g., YouTube, Shorts, Reels) is preferred
• Bilingual proficiency in English and Korean is a plus
• Must be able to work on-site 5 days a week (100% in-person) for effective store management and team leadership

Benefits

• Healthcare coverage (medical, dental, and vision) 🏥
• 401(k) retirement plan 💼
• Paid Time Off (PTO) accrued based on tenure, with a maximum of up to 28 days 🗓️