Dear U(The Bubble) Is Hiring A Marketing Specialist

Join Dear U, a pioneering global fan communication platform connecting artists and fans through innovative digital experiences. We are expanding in the U.S. and seeking talented professionals to help us grow and engage our vibrant community! 🚀

About Us

Dear U is a global fan communication platform company committed to connecting artists and fans via cutting-edge digital services and IP-based content. As part of our U.S. expansion, Dear U International is strengthening our flagship experiential retail stores and enhancing integrated online and offline sales channels. We are looking for passionate individuals to support this growth, drive customer engagement, and achieve commercial excellence.

Role Summary

The Marketing Manager will execute integrated marketing strategies across both digital and physical channels to promote brand growth, boost fan engagement, and increase revenue.

Key Responsibilities

• Integrated Marketing Strategy: Develop and implement comprehensive marketing plans that support e-commerce sales, flagship store traffic, and overall brand expansion in the U.S., collaborating closely with HQ and aligning with brand guidelines and campaign objectives.
• Digital & CRM Marketing: Manage CRM, email, and digital campaigns to attract new customers, encourage repeat purchases, and foster fan engagement.
• Content & Social Media Management: Oversee content creation and social media execution, ensuring alignment with K-POP artists, fandom culture, and campaign calendar timelines.
• Store & Event Marketing: Support flagship store launches, in-store events, and artist-related activations through localized marketing efforts.
• Content, Social Media & YouTube Management: Coordinate content planning and execution across social platforms and YouTube, including video content production and scheduling.
• Campaign Performance Analysis: Monitor and analyze campaign performance, traffic, and conversion metrics to optimize marketing spend and tactics.
• Cross-Functional Collaboration: Work jointly with E-commerce and Store Operations teams to ensure marketing initiatives are seamlessly integrated into operational activities.

Qualifications

• 3 to 5 years of experience in marketing, digital marketing, or brand management.
• Strong understanding of CRM systems and analytics tools.
• Experience working within retail and e-commerce environments.
• Ability to manage multiple campaigns and priorities in a fast-paced setting.
• Deep passion and knowledge of K-POP artists, fandom culture, and trends.
• Experience in video content planning, production coordination, uploading, and channel management (YouTube, Shorts, Reels, etc.) is preferred.
• Bilingual proficiency in English and Korean is a plus.
• Must be able to work onsite 5 days a week (100% in-person) to ensure effective store management and team leadership.

Benefits

• Healthcare coverage, including medical, dental, and vision plans.
• 401(k) retirement plan.
• Paid Time Off (PTO), accrued based on tenure, with a maximum of up to 28 days.