MariaDB Is Hiring A Marketing Manager

MariaDB is seeking a passionate Marketing Manager - EMEA (French or German Required) to lead regional marketing initiatives, driving opportunities and deal momentum across key markets in Europe, the Middle East, and Africa. This role offers a chance to shape the future of a company powering applications used by billions globally.

🌍 About MariaDB

MariaDB is making a significant impact worldwide. Whether you're checking your bank account, grabbing coffee, shopping online, or making a call — MariaDB is the backbone of countless applications. Serving 75% of the Fortune 500 and other enterprises, MariaDB touches billions of lives through Linux distributions, enterprise deployments, and public clouds. As a leader in modern application development, we're redefining database solutions.

🚀 The Opportunity

Join us to power applications used by billions! As the EMEA Regional Marketer, you will convert regional focus into opportunities, blending events, Account-Based Marketing (ABM), campaign orchestration, and AI-driven relationship marketing. You'll partner closely with sales, SDR, product marketing, and channel marketing teams to turn interest into committed evaluation and purchasing.

📝 Reporting To

Senior Director, Demand Generation

🌐 Scope

• Region: EMEA (focus on UK, France, Germany, Sweden, Ukraine, UAE)
• Segments: Enterprise and Mid-Market

🎯 What You'll Do

🔹 Regional Planning & Ownership

• Develop and execute the EMEA field plan supporting MariaDB's strategic priorities, including enterprise modernization and MariaDB Cloud adoption.
• Sequence initiatives across segments and verticals like financial services, retail/e-commerce, and telecom/media, aligned with sales goals and key accounts.
• Manage the regional budget: sourcing vendors, negotiating sponsorships, and controlling expenses.

🔹 ABM & Account Orchestration

• Partner with Sales to define tiered ABM strategies tailored to account profiles and buying committees.
• Utilize intent data and signals for prioritization and personalized outreach at each account stage.

🔹 Events That Advance Deals

• Plan and execute events like trade shows, executive dinners, roadshows, meetups, and virtual engagements.
• Standardize pre-event activation, onsite engagement, and post-event follow-up to ensure deal advancement.

🔹 Modern B2B Programs

• Leverage AI tools for predictive account selection, personalized content, and automated follow-ups.
• Build buyer enablement resources, including content hubs, solution blueprints, ROI tools, and joint action plans.
• Engage community and developer touchpoints (OSS meetups, user groups) to foster advocacy and pipeline growth.

🔹 Customer Evidence & Advocacy

• Collaborate with Sales and Customer Success to identify champions and develop compelling case studies and stories.
• Create assets like slides, one-pagers, videos, and talk tracks, highlighting measurable outcomes and success stories.

🔹 Campaign Localization

• Adapt global campaigns to regional contexts, customizing by vertical, persona, and ICP.
• Work with PMM to translate technical value into compelling persona stories, proof points, and enablement assets.

🔹 Partner & Marketplace Collaboration

• Align with partner and channel teams to synchronize field activities with partner programs.
• Engage with hyperscalers, SI/ISV, and marketplace initiatives to amplify reach through co-hosted events, co-sell days, and joint content.

🔹 Sales & SDR Alignment

• Conduct weekly meetings with RVPs and managers to maintain alignment.
• Define clear handoff processes with SDR teams, including follow-up timelines and disposition management.

🔹 Measurement & Continuous Improvement

• Be data-driven: track lead conversion, opportunity creation, pipeline stage progression, and program health.
• Champion data cleanliness and attribution, iterate based on insights, and scale successful initiatives.

🧩 What You'll Bring

• Experience owning regional/field marketing in EMEA, transforming plans into measurable pipeline through events, ABM, and campaigns.
• Proficiency in ABM strategies: tier account prioritization, buying committee mapping, tailored programs, and close collaboration with Sales.
• Strong analytical skills: attribution awareness, dashboard-driven reporting, and continuous improvement mindset.
• Hands-on knowledge of Salesforce, Marketo, ABM platforms, webinar tools, and AI-powered personalization.
• Ability to differentiate decision makers from practitioners and communicate effectively across personas.
• A proactive problem-solver with a collaborative approach, capable of executing quickly.
• Highly organized, transparent, and disciplined in planning and process development (spreadsheets, JIRA/Confluence).
• Fluent in French or German (required).

✨ Nice to Have

• Experience with database, cloud, or developer audiences; OSS/community programs
• Knowledge of hyperscaler and SI/ISV partner motions
• Marketplace co-sell experience

🌟 Why Join Us?

Be a key driver in MariaDB's growth story! Enjoy a competitive salary, comprehensive benefits, and the opportunity to work with a dynamic, innovative global team. If you're a strategic thinker passionate about delivering results and building strong relationships, we want to hear from you.

🗺️ Location & Hours

Remote in the UK or Hybrid in London, England. If hybrid, you’ll be expected to work in the office 2-3 days a week for close collaboration with the EMEA sales team.

🚀 What’s in It for You?

Impact the world of technology by pushing the boundaries of marketing and making a real difference in a fast-growing company. Join us and be part of something big!