Nintendo Is Hiring A Manager, LatAm Retail & Online Marketing

Nintendo of America is seeking an experienced Manager, Retail & Online Marketing to lead product launches, marketing campaigns, and in-store events across Latin America, driving sales and consumer engagement for Nintendo's iconic franchises.

About Nintendo of America 🎮

Since the launch of the Nintendo Entertainment System™ over 30 years ago, Nintendo has been dedicated to creating smiles through unique entertainment experiences. At Nintendo of America Inc., we fulfill this mission by collaborating closely with Nintendo Co., Ltd., to bring beloved franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™, and Splatoon™ to the Americas through video games, hardware, and innovative entertainment initiatives including feature films and theme parks.

Based in Redmond, Washington, Nintendo of America serves as the headquarters for Nintendo's operations in the Americas. We champion an inclusive and welcome environment, reflecting our commitment to diversity for our people, products, and communities. For more information, visit our website.

Team & Position Summary 🚀

Within the Nintendo of America Latin America team, the Manager, Retail & Online Marketing will be responsible for designing and executing product launches, marketing campaigns, strategic calendars, and in-store events. The goal is to boost sales and raise awareness of Nintendo and its product lines throughout Latin America.

Key Responsibilities & Duties 🎯

• Develops pan-regional launch programs for new hardware, software, and accessories, including strategies, messaging, branding, and execution to enhance product awareness and engagement.
• Oversees retail merchandising strategies, ensuring continuous improvement and effective implementation.
• Leads account-specific marketing plans in collaboration with internal and external partners, covering advertising, promotions, merchandising, weekly ads, and retail.com initiatives.
• Manages project budgets and approves expenditures to meet strategic goals.
• Coordinates cross-functional teams to align creative and merchandising efforts.
• Presents marketing strategies, campaign results, and creative assets to stakeholders.
• Directs creative agencies and teams on advertising, merchandising, and culturally relevant communications.
• Manages all operational aspects of in-store interactive displays and branding at points of sale across the region.

Qualifications & Requirements ✅

• Minimum of seven years experience in online merchandising, retail marketing, or related fields within the Latin America market.
• Proven experience in team leadership.
• Strong background in product promotion, brand management, and creating marketing/promotional materials.
• Proficiency in PC skills (Windows, Excel, PowerPoint).
• Knowledge of Nintendo products or the video game industry is a plus.
• Undergraduate degree in Business, Marketing, or a related field, or similar experience.
• Bilingual abilities required (Portuguese preferred, Spanish a plus).

Additional Details 🎁

This role requires applicants to be legally eligible to work in the United States. Visa sponsorship is not available.

The position is based in Redmond, WA, with a hybrid schedule involving regular onsite work following division guidelines. Fully remote work is not available at this time.

The compensation package includes a base salary ranging from $117,400 to $211,300 annually, a potential semi-annual discretionary bonus, and comprehensive benefits such as medical, dental, vision, 401(k), and paid time off. Visit our Benefits & Perks page for more details.