Upwork Is Hiring An Italian Speaking Gtm Outreach & B2B Outbound Specialist

Join Our Team as an Italian-speaking GTM Outreach & B2B Outbound Specialist 🚀

We are seeking a skilled professional to support UNEEK B2B with client campaigns, market insights, prospect list creation, data enrichment, and outbound campaign management — all in perfect Italian. This role involves strategic thinking, client interactions, and hands-on campaign execution.

About UNEEK B2B 🌐

UNEEK B2B helps B2B companies initiate conversations with qualified decision-makers and convert those into qualified meetings. Our structured outbound system includes:

• Market analysis
• ICP (Ideal Customer Profile) definition
• TAM (Total Addressable Market) analysis
• Data sourcing & enrichment
• AI-supported research
• Campaign strategy & copywriting
• Deliverability & performance monitoring

What We Are Looking For 🔍

We want a reliable, analytical, and organized specialist capable of managing B2B outbound campaigns. The ideal candidate understands markets, defines or refines ICPs, sources data, builds prospect lists, supports campaign setup, monitors results, and strives for continuous improvement. Tools are useful, but upstream strategic insights are even more critical.

Main Responsibilities 🎯

• Perform B2B market and target analysis
• Conduct ICP and TAM analysis
• Identify optimal data sources for each client
• Build and enrich high-quality prospect lists
• Leverage AI and enrichment tools for data enhancement
• Utilize platforms such as Clay, Apollo, LinkedIn Sales Navigator, Dropcontact, or similar
• Identify buying signals, company data, and segmentation criteria
• Support outbound campaign strategy development
• Create or review cold email sequences
• Set up and manage campaigns in platforms like Smartlead, Instantly, Lemlist, etc.
• Monitor KPIs, reply rates, positive responses, and deliverability
• Identify bottlenecks and suggest improvements
• Coordinate with internal teams
• Participate in client calls in Italian (potentially)

Required Skills ✅

• Fluent written and spoken Italian
• Proficient in English for internal communication
• Concrete experience in B2B outbound, GTM, sales development, or demand generation
• Expertise in ICP analysis and prospect segmentation
• Experience building prospect lists from diverse data sources
• Familiarity with data enrichment and AI research workflows
• Hands-on experience with tools like Clay, Apollo, Sales Navigator, Dropcontact, SalesQL, Smartlead, Instantly, Lemlist, etc.
• Understanding of cold email deliverability, domains, warm-up processes, SPF, DKIM, DMARC
• Ability to analyze campaign data and recommend improvements
• Strong organizational skills and project management ability
• Excellent client-facing communication in Italian

Nice to Have 🌟

• Experience managing outbound campaigns for agencies or B2B clients
• Knowledge of Google Sheets, Make, Zapier, CRM systems
• Experience working with Italian B2B firms
• Capability to craft compelling cold email copy in Italian
• Experience with international prospecting and global databases

What We Do Not Want 🚫

Please do not apply if:

• You have only sent newsletters via Mailchimp or similar tools
• You lack real B2B outbound experience
• You only know how to send emails but lack strategic insight
• You haven't worked on ICP, TAM, list building, or data enrichment
• You are not fluent in Italian
• You cannot communicate clearly with clients

Type of Collaboration 🤝

This is a remote freelance role, with opportunities to manage increasing client portfolios over time. Compensation may include:

• Setup fees per project or client
• Performance-based rewards
• Bonuses tied to results
• Potential for long-term engagement

The exact terms will depend on your experience, availability, and autonomy.

How to Apply ✍️

Please answer the following in your application:

1. Are you fluent in Italian? Describe your proficiency.
2. Detail your experience with B2B outbound or GTM campaigns.
3. Share an overview of one outbound campaign from start to finish.
4. List the tools you've used: Clay, Apollo, Sales Navigator, Smartlead, Instantly, Lemlist, Dropcontact, etc.
5. Confirm if you've worked on ICP, TAM, list building, or data enrichment.
6. Highlight your results in previous campaigns, including metrics if possible.
7. Are you comfortable participating in client calls in Italian?
8. What is your availability and preferred compensation model?

If you have case studies, campaign examples, dashboards, Loom videos, or specific metrics, include them in your application. We seek someone capable of both strategic thinking and effective execution.

Our goal is to build high-quality outbound systems that foster real B2B conversations, not just send emails. 🚀