San Diego Padres Is Hiring A Head Influencer Marketing

Join Our Team as the Head of Influencer Marketing! ⚾️✨

San Diego Padres is seeking a dynamic influencer marketing leader to elevate our brand through strategic influencer partnerships and immersive fan experiences.

Department & Reporting Structure

• Department: Marketing & Creative Services
• Reports To: Sr. Vice President, Chief Marketing Officer
• Status: Full-Time; Exempt

Your Role: Head of Influencer Marketing 🎯

You will develop and execute comprehensive influencer strategies that amplify the Padres brand both locally and globally. This role involves managing key relationships with influencers and content creators, showcasing an authentic Padres experience at America’s #1 Ballpark, Petco Park. Collaboration across internal departments, leadership, players, and external partners will be essential to your success.

Key Responsibilities

• Strategic Leadership: Develop and lead Padres’ influencer marketing strategies aligning with brand, fan engagement, and marketing goals
• Influencer Collaboration: Identify, recruit, and manage relationships with influencers across different platforms
• Event Management: Oversee influencer visits, including game attendance, behind-the-scenes access, and special events
• Coordination: Orchestrate influencer activities like game visits, exclusive experiences, and curated events
• Cross-Departmental Collaboration: Work with Marketing, Communications, Social Media, Community Relations, Baseball Operations, and more
• Player & Influencer Engagement: Facilitate meet-and-greets when appropriate, coordinating with players and staff
• Relationship Management: Serve as the primary contact for influencers and content creators, cultivating long-term partnerships
• Performance Tracking: Monitor, analyze, and report on campaign performance and ROI, providing actionable insights
• Compliance & Budgeting: Ensure adherence to MLB, legal, and brand standards; manage budgets and contractual obligations
• Brand Representation & Other Duties: Represent the Padres professionally; contribute to special projects as needed

Desired Knowledge & Skills 🌟

• Excellent written and verbal communication skills, teamwork, and respectful collaboration
• Relationship-building expertise across departments
• Strong organizational skills with the ability to multi-task and meet strict deadlines
• Comfort working with senior leaders and high-profile talent
• Deep understanding of social media, digital storytelling, and influencer trends
• Strategic thinker with meticulous attention to detail
• Professional demeanor displaying integrity, discretion, and accountability

Qualifications & Requirements ✅

• Minimum age of 18 years
• Four-year Bachelor's Degree in Marketing, Advertising, Communications, or related field
• At least five (5) years in influencer, brand, or entertainment marketing
• Experience in sports, entertainment, or lifestyle brands is a plus
• Strong ties to the San Diego market and local influencers preferred
• Fluency in English and Spanish is a plus
• Flexible hours including evenings, weekends, and holidays, with ability to travel
• Physical Requirements: Ability to access various ballpark areas for extended periods and lift up to 25 pounds
• Successful completion of background checks and pre-employment requirements

Compensation & Benefits 💼

The annual base salary ranges from $100,000 to $140,000, influenced by experience and qualifications. In addition, we offer a competitive benefits package, including:

• Medical, Dental, Vision insurance
• 401(k) plan with employer match and Safe Harbor contribution
• Basic Life Insurance & optional Supplemental Life Insurance
• Pet Insurance
• Generous Paid Time Off (PTO) and holiday schedule
• Paid employee parking, onsite barista, and game tickets
• Exclusive onsite experiences and ballpark discounts
• Work-from-home Fridays during the off-season
• Smart casual dress code and more!

All benefits are subject to eligibility and plan terms, which may change.

Our Commitment to Diversity 🌎

The San Diego Padres are an Equal Opportunity Employer dedicated to fostering a diverse and inclusive environment. We welcome candidates from all backgrounds, and those passionate about our mission are encouraged to apply. Skills are transferable, and enthusiasm is highly valued!