Upwork Is Hiring An Email & UGC Manager

Join Our Team as a French-speaking Email & UGC Manager for a Rapidly Growing Beauty Brand! 🚀

We are seeking a motivated and strategic professional to help us increase repeat purchases and foster user-generated content (UGC) for a thriving lash serum brand. If you excel in email marketing, customer engagement, and content creation, we'd love to hear from you!

About Us

• Strong acquisition channels (ads + influencers) 🎯
• Over 50,000 satisfied customers 🌟
• Proven product-market fit ✅

Your mission will be to monetize our existing customer base and transform loyal customers into active content creators.

Your Key Responsibilities

🔄 Set Up & Optimize Email Flows for Repeat Purchases

• Post-purchase education and usage tips
• Reordering prompts aligned with lash serum cycle
• Customer re-engagement campaigns

🎥 Build a Simple but Effective UGC System

• Encourage customers to share before/after photos on TikTok
• Create targeted email campaigns to drive UGC submissions
• Design incentive structures (discounts, rewards, reposts) to motivate participation

💬 Improve Customer Experience Messaging

• Craft clear, straightforward, and conversion-focused emails
• Prioritize performance over overdesign

What We're Not Looking For

• Agency collaborations 🌐
• Overly complex strategies 🧩
• Purely design-focused roles 🎨

What You Should Know

• Strong understanding of direct response marketing 🎯
• Experience with e-commerce retention metrics (LTV, repeat) 📈
• Ability to turn customers into content creators through engagement strategies ✨

Requirements

• Fluent in French (native or near-native) 🗣️
• Experience with Klaviyo or similar email platforms 📧
• Proven experience with e-commerce brands 🛍️
• Ability to execute tasks quickly — this is essential! ⚡

How to Apply

Please answer the following questions to showcase your approach:

1. How would you motivate a customer to reorder a lash serum after 3 weeks?
2. What strategies would you use to encourage customers to post a before/after on TikTok?
3. Share an example of an email or flow you created that delivered measurable results.