Pmweb Is Hiring A CRM Analyst - Fluent Spanish

Join Our Team as a CRM Analyst at Pmweb – Where Passion Meets Strategy! 🚀

Are you passionate about building meaningful customer connections and creating memorable experiences? The CRM Analyst role at Pmweb offers you the chance to craft strategies that enhance customer satisfaction and unlock the full potential of our services. Turn every interaction into a growth opportunity! 💡

🔹 Description:

Are you passionate about connecting with customers and creating amazing experiences? If so, the CRM Analyst position at Pmweb is perfect for you! In this role, you'll be the architect of strategies that boost customer satisfaction and maximize the value of our services. Your mission is to turn every interaction into an opportunity for growth and engagement.

🔹 Responsibilities:

• Identify Opportunities: Discover new customer needs and expand the range of services they use.
• Proactive Communication: Maintain daily contact with clients through meetings, emails, and WhatsApp.
• Strategic Relationship Building: Develop strong relationships with clients by understanding their needs and providing exceptional service.
• Platform Adoption: Increase the use of Pmweb's platforms and products, driving customer engagement and satisfaction.
• Workshop Facilitation: Create and lead workshops to train clients on how to effectively use our tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Performance Monitoring: Track client metrics daily to ensure strategies are optimized.
• Impactful Reporting: Develop and present weekly and monthly reports with insights on performance and service usage.
• CRM Strategy Development & Implementation: Focus on optimizing campaign segmentation and personalization using methodologies like RFV (Recency, Frequency, Monetary Value) and LTV (Lifetime Value).
• Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
• LTV Analysis: Identify valuable customers and propose actions to maximize the return on the relationship.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors, using segmentation data.
• CRM KPI Monitoring: Analyze retention, churn, and engagement rates, suggesting continuous improvements.
• Internal Team Collaboration: Work with marketing, data, and BI teams to ensure CRM strategies align with business objectives.
• Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

🔹 Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Previous experience in client portfolio management and strategic account management.
• Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
• Familiarity with CRM, CRO (Conversion Rate Optimization), and Loyalty program best practices.
• Strong data analysis skills to identify new business opportunities using metrics and results.

🔹 Additional Information:

• Hybrid work model based in São Paulo (SP). 🌎