Raya Workforce Is Hiring A Bilingual Territory Manager

Exciting Opportunity: General Sales Manager – New England 🌟

Lead regional sales efforts in a dynamic, fast-paced environment with extensive travel, shaping the future of perishables retail in the New England area.

About the Role

The General Sales Manager – New England is responsible for developing and executing the regional sales strategy, leading a hands-on team of sales representatives, associates, and merchandisers. The role demands strong leadership, a deep understanding of perishables, and proven success managing sales teams in retail-driven settings.

Key Responsibilities

Regional Sales Leadership 🚀

• Lead, coach, and manage a team of 10+ Sales Representatives, Associates, and Merchandisers across the New England region.
• Set quarterly and annual sales targets, KPIs, and performance benchmarks.
• Conduct field ride-alongs, coaching sessions, and performance reviews regularly.
• Recruit, onboard, train, and mentor talent to support growth objectives.

Account & Territory Management 🏪

• Maintain direct relationships with major retailers such as Market Basket, Shaw’s, Stop & Shop, Hannaford Bros, and Stu Leonard’s.
• Conduct key meetings for performance reviews, promotional planning, new product placements, pricing, and distribution expansion.
• Identify and pursue new regional business leads using industry insights.
• Drive incremental orders, circular promotions, and new product approvals.

Execution & Field Operations ⚙️

• Travel frequently throughout the territory to support stores and retail partners.
• Ensure in-store execution standards including product placement, merchandising, shelf integrity, refrigeration, temperature compliance, and promotional accuracy.
• Resolve operational issues promptly to maintain strong brand presence at store level.

Financial & Administrative Oversight 💼

• Work with Accounts Receivable and Sales teams to ensure accounts are current.
• Quote pricing and credit terms within authorized guidelines.
• Prepare and submit sales activity reports, forecasts, budgets, and expense documentation timely.
• Coordinate delivery expectations aligning with production and logistics schedules.

Key Qualifications

Education 🎓

• Associate degree required; bachelor’s degree preferred.
• Equivalent professional experience may be considered.

Experience 📅

• 3–7 years of progressive field sales, key account management, or regional sales experience.
• At least 3 years managing sales or merchandising teams of 10+ members.
• Recent experience in perishables, refrigerated foods, dairy, meat, CPG, or Latino perishables strongly preferred.
• Established relationships with major traditional perishables retailers in New England.

Skills & Competencies 🏆

• Strong management and territory development skills.
• Ability to execute effectively in a fast-paced, field-driven environment.
• Deep knowledge of pricing, promotions, merchandising, and category management.
• Exceptional leadership and team development capabilities.
• Proficiency in sales analytics, forecasting, reporting, and KPIs.
• Tech-savvy: experienced with Microsoft 365, Teams, and CRM tools.

Preferred Technical Skills 💻

• Experience with planogram software such as Apollo, Relex, or PlanoHero.
• Salesforce CRM experience.
• NetSuite ERP familiarity.

Language Requirements 🗣️

• Bilingual in English and Spanish required.
• Strong verbal and written communication skills for stakeholder presentations.

Licenses & Travel 🚗

• Valid U.S. driver’s license with a clean record.
• Ability to travel extensively throughout the New England territory.

Compensation & Benefits 💰

• Bonus: 10% of annual salary
• Car Allowance: $600/month
• Medical, Dental, Vision, and Life Insurance
• 401(k) with company match
• Opportunities for long-term growth within a reputable food manufacturing organization